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Privacy policy

TRUM LTD, trading as Donereel (“Donereel”, “we”), runs donereel.com and is the data controller for the personal data described here. This policy explains what we collect, why, and your rights under UK GDPR and the Data Protection Act 2018.

Last updated: 12 November 2026

What we collect

  • Homeowners searching: the first part of your postcode (for example NR3) and the type of work you search for. If you ask us to tell you when tradespeople join your area, also your email address.
  • Homeowners asking for a quote: what you type in the quote chat (the job, rough location, any photos you add) and the name, email and/or phone number you give so the tradesperson can reply. This goes to that tradesperson only.
  • Tradespeople: your name, business name, trades, postcode or work areas, phone, email, languages, plan, photos and descriptions of your work, the videos made from them, social media handles you add, insurance and registration details you add, and subscription and referral records.
  • Town search: when a tradesperson types a town they travel to, the typed text is sent to the free postcodes.io service to suggest matching UK places. No account or personal details are sent.
  • Profile autofill (optional): if you paste a link to your website or social media page, we read that one public page once and use AI (Anthropic) to suggest profile details — name, business name, trades, a short bio, contact details and profile photo shown there. We fill only empty fields; you check and edit them before saving. We don’t store the page itself.
  • ID check: Stripe Identity collects a photo of your ID document and a selfie to confirm who you are. Stripe keeps these images under its own privacy policy; we receive only the result (passed or not) and basic details needed to match it to your account. We never store your ID images.
  • Reviews: if a tradesperson sends you a review link and you leave a review, we publish your rating, your words and your first name on their page. We also keep the email address or phone number you give, which is never shown and is used only to check that reviews are genuine. You can ask us to remove your review at any time.
  • Waiting list for other businesses: if you join it on our “For other businesses” page, your profession, optional first name and email, used only to tell you when the service is ready for you. Ask us and we delete it.
  • Reports: if you report a page, job or review, we keep what you wrote and any contact you give, to deal with the report.
  • Technical data: basic data needed to deliver and secure the site (for example IP address and browser type in server logs), and an anonymous count of page views without cookies.
  • Cookies: essential storage keeps you signed in and remembers your choices. Only if you tap “Accept” in the cookie banner, we also load the Meta Pixel, which tells Meta (Facebook, Instagram) that you visited our pages or sent a form, so we can measure and improve our ads, and we remember which ad or link brought you to us for that visit. If you choose “Only essential”, none of this is loaded. You can change your choice at any time with the “Cookies” link at the bottom of every page.

Why we use it, and our lawful basis

  • To handle your sign-up, search or quote request, send the notification you asked for, and show homeowners tradespeople who work in their area — to take steps at your request before entering into a contract, and to perform our contract with you.
  • To make videos from a tradesperson’s job photos and show their work on Donereel — to perform our contract with the tradesperson.
  • To publish reviews you choose to leave, and to check they are genuine — with your consent and in our legitimate interest in keeping reviews honest.
  • To verify identity, take subscription payments, handle reports, prevent fraud and keep the platform safe — our legitimate interests and legal obligations.
  • To send reminder emails to tradespeople who started but did not finish signing up (at most 3) — our legitimate interest; reply to any of them and we will stop.
  • Ads measurement with the Meta Pixel — only with your consent.

Who processes it for us

  • Supabase — our database, sign-in and file storage, hosted in London, UK (AWS eu-west-2).
  • Cloudflare — hosts the website, serves photos and videos, and protects the site from attacks.
  • Stripe — subscription payments and the ID check (Stripe Identity). We never see or store full card numbers or ID images.
  • Anthropic — the AI that runs the quote chat and the help chat, and writes video captions and voice-over scripts from a tradesperson’s job photos and notes. It processes this content to give us the answer and does not use it to train its models.
  • ElevenLabs — turns the video script into a voice-over.
  • Brevo — sends emails (quote requests to tradespeople, sign-up reminders).
  • Telegram — sends our small team (the company director) an instant message about new sign-ups, quote requests (a short summary and postcode area, without contact details), new reviews and reports, so we can respond quickly. Access is limited to the director’s account.
  • OpenStreetMap — when you view a map, your browser loads map images directly from OpenStreetMap’s servers, which see your IP address.
  • Meta Platforms Ireland — only with your consent, the Meta Pixel measures visits and sign-ups that come from our ads on Facebook and Instagram.

Some of these providers (Stripe, Anthropic, ElevenLabs, Brevo, Telegram, Meta) may process data outside the UK. Where they do, we rely on the safeguards they offer, such as the UK International Data Transfer Addendum, standard contractual clauses or an adequacy decision. We share a homeowner’s quote request only with the tradesperson it was sent to. We do not sell personal data.

How long we keep it

We keep requests, sign-ups and reports for up to 24 months after our last contact with you; a tradesperson’s photos and videos until they delete them or close their account; reviews for as long as the tradesperson’s page exists (unless you ask us to remove yours); and account and payment records for as long as the law requires (usually 6 years for financial records). You can ask us to delete your data earlier.

Your rights

You can ask to access, correct, delete or restrict your data, object to how we use it, or ask for a copy to take elsewhere, by emailing hello@donereel.com. Where we rely on consent, you can withdraw it at any time. If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ico.org.uk, 0303 123 1113).

Contact

TRUM LTD (trading as Donereel), 2 Duff Road, Norwich NR3 3LQ, United Kingdom. Company number 16616802, registered in England and Wales. Email: hello@donereel.com