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Terms of use

Last updated: 12 November 2026

About Donereel

Donereel is a trading name of TRUM LTD, a company registered in England and Wales, company number 16616802. Registered office: 2 Duff Road, Norwich NR3 3LQ, United Kingdom.

Donereel helps tradespeople show their work (a public page, and short videos made from their job photos) and helps homeowners find and contact them. We are not a party to any agreement between a homeowner and a tradesperson; the price, the work and the payment are agreed between them directly, and the tradesperson is responsible for the work.

What we check, and what we don’t

  • Every tradesperson must pass a photo ID check, run by our provider Stripe Identity, before their page goes live. The “Verified” badge means only that this check was passed.
  • We do not check qualifications, trade registrations, insurance, licences, prices or the quality of work, and we do not inspect each photo before it appears. Insurance and registrations shown on a page are provided by the tradesperson.
  • Before hiring, homeowners should check what matters for their job themselves — for example gas work on the Gas Safe Register (gassaferegister.co.uk), electrical work with a registered scheme, references and a written quote.
  • We act on reports (see “Reporting content” below) and may hide pages, jobs or reviews that break these terms.

Homeowners

Using Donereel is free for homeowners. Please give accurate job details and only share photos you have the right to share.

Tradespeople

  • Subscription: £10 per week or £30 per month, with the first 7 days free. You add a card at sign-up; nothing is charged during the 7-day free trial, and if you cancel before it ends you pay nothing. After the trial, the plan you chose starts and renews automatically. No lead fees and no commission. You can switch plans or cancel at any time; the plan runs to the end of the period already paid.
  • You buy the subscription for your trade or business.
  • You must pass a photo ID check, give true details about yourself and your business, and only post photos of work you or your team actually did.
  • Where your work legally requires it (for example Gas Safe or electrical registration), you must hold the right registration and insurance, and anything you state about them must be true and up to date.
  • We don’t promise a number of enquiries, jobs, views or followers.

Your photos and videos

  • You keep ownership of the photos, videos and text you upload.
  • You confirm that you have the right to upload them and to let us use them as described here. If a photo shows people, their home, number plates or other private details, you must have their permission to publish it — and it is best not to show faces, house numbers or personal items at all. Permission from the homeowner to do the work is not the same as permission to publish photos of their home.
  • You give TRUM LTD a non-exclusive, royalty-free licence to store, edit and combine your material into videos (adding captions, a voice-over, music and our logo), and to show it on your Donereel page and job pages and in Donereel search results, for as long as it stays in your account.
  • We will only use your material in Donereel’s own advertising (for example on our social media accounts) if you agree to that separately. You can withdraw that agreement at any time for future use.
  • Videos are made for you to download or share yourself; we do not post to your social accounts.
  • The music, voices and design elements we add are ones we have the right to use. You may use the finished videos to promote your own business, but not the music or voice-over on their own.
  • You can delete a job from your account at any time, and it disappears from the site straight away. To close your account and have all your material deleted, email hello@donereel.com; we do this within 30 days (copies in backups are deleted on their normal cycle).

Reviews

  • Reviews can only be left through a one-time review link that the tradesperson sends to their client from their account. Each link works once. The client gives a contact (never shown) so we can check the review is genuine.
  • We publish all genuine reviews, good and bad. Tradespeople cannot edit or delete reviews; they can post one public reply.
  • We remove or hide a review only if it is fake, offensive, unlawful, shows private information, or is not about real dealings with that tradesperson. Anyone can report a review.
  • Tradespeople must not write reviews of themselves, ask friends or family to, offer anything in return for a review, or only send review links to happy clients. If we find this, we remove the reviews and may close the account.

Reporting content

Every tradesperson page and job has a “Report” link, or you can email hello@donereel.com. We look at every report, usually within 2 working days, and may hide or remove content or close an account. If your content was removed and you think we got it wrong, email us and we will review it again.

Not allowed on Donereel: other people’s work presented as your own, false or misleading claims, illegal content, hate, harassment, sexual content, content that puts people at risk, and private information about others.

Payments, cancellation and refunds

  • Founding offer (“Founding 25”): the first 25 tradespeople who join through the founding offer get 3 months free without adding a card. If you want to continue after the free period, you add a card and pay £20 per month for as long as your subscription stays active (if you cancel and join again later, the normal price applies). If no card is added by the end of the free period, the subscription ends and your page is hidden; your account stays and you can restart at any time. Stripe emails you about 7 days before the free period ends. The offer ends when all 25 places are taken.
  • Subscriptions are paid by card through our payment provider, Stripe. The weekly plan (£10) is charged every 7 days and the monthly plan (£30) every month, at the start of each period, until you cancel. The price and how often you pay are shown on the payment page before you confirm.
  • You can cancel at any time from your billing page (in your account) or by emailing hello@donereel.com. Your plan stays active until the end of the period you have already paid for, and you will not be charged again.
  • Payments already made are not refunded for a partly used period, except where the law requires it or where we failed to provide the service. If you think you were charged by mistake, email us within 14 days and we will put it right. Nothing in these terms limits rights you have by law.
  • If we change the price, we will tell you at least 30 days before the new price applies, and you can cancel before then.

Referrals

  • A subscribed tradesperson can invite other tradespeople with their personal link. For each subscription payment the invited tradesperson actually makes, the inviter gets account credit worth 10% of that payment (after any discount, before card fees), for as long as both stay subscribed.
  • Credit is used automatically against your own future Donereel invoices. It is not cash, cannot be withdrawn or transferred, and has no value outside Donereel. Unused credit ends if you close your account.
  • If a payment is refunded or disputed, we may remove the credit given for it. Rewards are paid only for real paying subscribers — not for further levels of invitations. Self-referrals, fake accounts or misleading promotion of your link are not allowed, and we may remove credit gained that way.

Our responsibility

We provide Donereel with reasonable care and skill, but we can’t promise it will always be available or error-free. We are not responsible for the work, quotes, payments or conduct of tradespeople or homeowners. We do not exclude liability where the law does not allow it, including for death or personal injury caused by our negligence, or for fraud.

Changes and law

We may update these terms; if a change matters for subscribers we will tell you in advance by email. These terms are governed by the law of England and Wales.

Contact

TRUM LTD (trading as Donereel), 2 Duff Road, Norwich NR3 3LQ, United Kingdom. Company number 16616802. Email: hello@donereel.com